Pyjama’s, Pajama’s, Pj’s, Jammies. So many names! For many years living in Australia all my sleepwear came from one man, the King of PJ’s, Peter Alexander. I remember being in high school, earning my babysitting money, waiting patiently for the next season’s catalogue from PA to drop into the letterbox. This was also at the beginning of online shopping in Australia and despite occasionally looking online the catalogue was king! Caution had to be had as the internet was a scary place and online meant that you might be scammed and lose all your money. I thumbed through that catalogue for months, ringing customer service aka Peter’s Mum(!) constantly about my chosen piece, in agony deciding if I should spend my hard earned money on pyjama’s, save it or go to the movies. Throughout my twenties PA was the only place for me and even living in London I now check online, purchase items to my parents house to pick up or have delivered when someone is travelling this way.